The greeNWAy Initiative
During a Fayetteville Community Summit in 2009, community members discussed the need for a local green business certification. The Fayetteville Chamber recognized the prevalent support for such a program, and thus, the greeNWAy Initiative was created. The Fayetteville Chamber launched the program in 2010 with five pilot organizations - the City of Fayetteville, the Fayetteville Chamber of Commerce, Salon Professionals, Clubhaus Fitness, and Courtyard Marriott. The program has experienced much success, and since 2010, the Fayetteville Chamber has certified 36 businesses to become greeNWAy certified.