Field Agent Report: How Consumers Feel About Companies Taking Public Stands

This article came out of the Innovate Arkansas Blog.

Consumer research firm and Innovate Arkansas client, Field Agent of Fayetteville, has issued a report that gauges consumer attitudes towards companies taking public stands on controversial issues.

The special report is titled, "Taking Sides: How Companies' Public Stands on Controversial Social, Political Issues Affect Consumer Attitudes and Spending," and it's fascinating stuff.

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