Small Business Saturday was founded by American Express in 2010 to help strengthen local economies. Today, it’s a holiday shopping tradition and part of a nationwide Shop Small® Movement dedicated to uniting communities and supporting all kinds of small businesses. From the corner store to your favorite diner to a trendy online boutique, it’s unique small businesses like yours that help local communities stay vibrant.
Participating in Small Business Saturday is a great way to reach new customers and promote your business. Here are some ideas for getting involved on Nov 24:
- Let your customers know that you plan to participate in Small Business Saturday. Visit
show your support.
- On Nov 24, transform your store. Get free merchandise while supplies last to help your business make an impression. Don’t wait -- apply for Small Business Saturday merchandise starting Sep 27 at ShopSmall.com/MarketingSupport. Terms apply.
- Connect with your community. Connect with other organizations in your community to see how you can work together on Small Business Saturday events and promotions.